December 2024 - TBA Outdoors

Dec

19

2024

How Outdoor Brands Can Stay Visible in a World of Generative Search: SEO and Content Strategies for 2025

By implementing Search Engine Optimization (SEO) and content strategies geared toward seizing generative search opportunities, outdoor brands can boost their online visibility in 2025. Adapting outdoor-brand SEO to the generative-search shift As we move into the new millennium’s 25th year, generative search — which uses artificial intelligence-driven engines to produce direct, conversational answers to user queries rather than simply listing web links — is transforming the way people find information online. These advanced search engines pull from various online sources to create a single, cohesive response to users’ search queries at the top of the search engine results page (SERP)....

Dec

16

2024

Maximizing ROI With Paid Search: A Guide for Outdoor Brands Targeting Niche Audiences

For outdoor companies seeking to maximize the ROI in their marketing efforts, paid search is a highly effective tactic that can bring big results quickly. Paid search marketing: A powerful opportunity for outdoor brands In today’s often digitally driven marketplace, paid search marketing has become a powerful and cost-effective tool for outdoor brands looking to connect with their target audiences. By employing the popular tactic — which places ads directly within search engine results — outdoor enthusiast brands can capture consumers’ attention when intent is at its peak. This guide explores how performance outdoor brands can maximize their return on...

Dec

11

2024

TBA Outdoors Launches North American Campaign for Bradley Smoker’s Raven Model

TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR. The work aims to drive sales by positioning The Raven as the leading choice in electric food smokers. The sleek, stylish cube is packed with premium features including an advanced Heat & Smoke PID control, Bluetooth connectivity, a durable powder-coated exterior, and seamless integration with the Bradley iSmoke™ app. “We crafted a comprehensive launch strategy that began with a lifestyle-focused photoshoot to capture The Raven in action,” said...

Dec

05

2024

The Power of PR in Outdoor Sports: How Outdoor Brands Can Build Buzz and Drive Sales

In an era when digital marketing has seemingly taken over for brands across the board, it’s easy to wonder whether traditional PR (public relations) tactics still hold value for brands in the outdoor industry. After all, today’s digital marketing options offer near-instant visibility, along with a powerful ability to precisely target the right consumers at the right times. But PR still offers a unique power that complements them and can effectively support brand growth. Simply put, employing PR for outdoor brands can foster the kind of brand reputation and community engagement needed to drive long-term success in the outdoor industry....