Each year, the holiday season presents a prime opportunity for brands of all types — and for active lifestyle brands in particular — to build stronger connections with their audiences on social media. During this festive time, consumers are typically in the mood for celebration, and most are prepared for increased holiday spending. They’re also often searching for inspiration, whether it be for gift ideas, outdoor activities or fitting ways to embrace the season. And of course, for adventure enthusiasts, there are few better gifts to give, get or put on their wish lists than ones that up the recipient’s...
Read More Jingle All the Way to Engagement: Holiday Social Media Tips for Outdoor Brands
