For outdoor enthusiast brands, the opportunities for growth and success have never been bigger than they are right now. Consider this: According to the Outdoor Industry Association’s 2024 Outdoor Participation Trends Report, participation in outdoor activities in the U.S. grew by more than 4% in 2023, bringing the number of potential outdoor consumers to a record of nearly 176 million people nationwide (and encompassing more than 57% of Americans age 6 and older).
Read More 7 Marketing Trends to Watch in the Outdoor Industry — in 2025 and Beyond
