When it comes to attracting prospective customers to your active lifestyle brand’s website or e-store, it’s hard to find many tactics that top paid search marketing. After all, the tactic is geared toward connecting your brand with consumers who have already demonstrated an interest (via their search habits and other online activities) in what your brand offers. And as a side benefit, it also tends to strike while the iron is hot, reaching consumers at just the right time — when they’re actively looking to buy what you’re selling.
Read More Paid Search Strategy Need a Boost? Try These 11 Tactics
