October 2023 - TBA Outdoors

Oct

27

2023

The 7 Most Important Marketing Strategies an Outdoor Brand Can Execute

For brands doing business in the outdoor space, the opportunities to excel in today’s market abound. In fact, according to the 2023 Outdoor Participation Trends Report from the Outdoor Industry Association: An estimated 168.1 million Americans — or 55% of the U.S. population age 6 and older — participated in outdoor recreational activities in 2022. This marks an all-time record number of participants, as well as a 2.3% increase over the preceding year. Participant numbers grew in 80% of outdoor activity categories in 2022, including in categories large (such as fishing and camping) and small (such as skateboarding and sport...

Oct

19

2023

8 Great Ways to Boost Your Outdoor Brand’s Holiday DTC Revenues

For any business, the holiday season is a critical time for realizing big annual revenues. After all, the end of each calendar year, when holiday shopping is in full swing, is typically when annual profit projections are made or missed. And according to expert forecasts, the 2023 holiday season will present opportunities for growth, with holiday retail sales expected to grow by 3.5% to 4.6% over 2022’s numbers.

Oct

13

2023

Do You Really Know Your Customer? 6 Easy Ways to Make Sure You Do

It’s a mantra heard far and wide (and over and over again) in professional marketing circles: Know your customer. And when you think about it, it’s a hard principle to dispute.

Oct

05

2023

Beyond Cyber Monday: 6 Ways to Boost Online Sales Throughout the Holiday Season

Cyber Monday 2022 brought a fitting end to what was a record-breaking holiday weekend, according to the Washington Post. Consumers spent $35.4 billion online over that period. As for Cyber Monday, it presents a huge opportunity for online retailers to boost fourth-quarter (and annual) revenues. In fact, since the introduction of Cyber Monday in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, U.S. sales for the added “shopping holiday” have grown from roughly $484 million in its debut to a single-day online record of $11.4 billion (with a B!) in 2022.