When e-commerce brands are have looked for ways to boost their business, email marketing has long been a leading choice. And the main reason behind email marketing’s popularity is no big mystery: It’s a go-to strategy because it’s extremely effective at moving the needle. In fact, when it comes to return on investment, email marketing’s average ROI figures — an astounding $36 for every $1 spent — are unmatched by any other form of marketing, whether traditional or digital.
Read More 4 Powerful Ways to Increase Email Marketing ROI for Your Outdoor E-Commerce Brand
