As savvy marketers already know, owned media — the likes of company blogs, websites and social media platforms — has become a key piece to today’s marketing puzzle. And for outdoor brands in particular, creating a strong owned-media plan is both a vital part of a successful marketing strategy and a real opportunity to connect with (and even spur loyalty among) outdoor enthusiasts in a cost-effective way. Here, we’ll explore this critical marketing tool, along with a few ways outdoor brands can reap its rewards.
Read More The Importance of Owned Media — and How Outdoor Brands Can Leverage It
